Med 6- Issues and debates: Disney Channel

Who owns it..?
The disney channel is owned by The Walt Disney Company. The Walt Disney Company was founded on October 16th 1923, by brothers Walt and Roy Disney as an animation studio it is marketed to mostly children; however, in recent years the diversity of viewers has increased with an older audience. The key people that are involved with this channel is John E. Pepper, Jr. (Chairman), Robert Iger (CEO & President) and Anne Sweeney (President, Disney-ABC Television Group and Co-Chair, Disney Media Networks).

Brief history:
1983- Disney channel first aired on television and only aired for 18 hours a day. The first programme that was aired was the mickey mouse club.
1984- Disney Channel received a special citation from the United states president, Ronald Reagan
Dec 1986- Disney channel started airing 24 hours
1989- The all new mickey mouse club began: launch of some famous faces, such as Britney Spears, Justin Timberlake and Christina Aguleria
1995- The channel was viewed in more than 8 million homes
1997- They dropped the 'the' out of the network name and split the channel into three programming blocks: Playhouse Disney, Zoog Disney and Vault Disney
Jan 1996- moved from premium cable to basic cable
1998- Zoog disney was introduced to the Disney channel, so two logos were created.. The two logo's coexisted until 2002
2001- The channel made a deal with ABC to air their original programmes
2002- Disney channel began to aim their programmes at all age groups, and aired musical programmes under the name 'pop concerts'
Sept 2002- Vault Disney was terminated
Oct 2002- The logo was changed
2002- A website was created
2002-2003- ratings grew high with programmes such as, Even Stevens, Thats so Raven and Kim possible
2005- That's So Raven became the network's highest-rated series of all time, as well as making history as the first Disney channel Original Series to beat the 65th episode limit and get 100 episodes and a spin off
2007- Disney Channel redesigned itself with new design elements and new bumpers
2007- a huge year for Disney Channel, especially because of the premiere of some of the most popular of the Disney channel movies to air, including Jump In and High School Musical 2.
2008- Condé Nast Portfolio was able to note that the Channel "has been adding a million viewers a month—every month—for the last five years"
July 2008- Disney Channel Spain started its broadcasting at the Digital terrestrial television free platform after several years at Digital+ ,a payment cable TV company
2008- 2009- Disney Channel starting Ex-YU Countries (Slovenia, Croatia, Bosnia & Herzegovina, Montenegro, Kosovo, Serbia, FYR Macedonia) named Adria

The logos: