Cosmopolitan:
- Beyonce is placed in the centre, as she can be used as a focul point
- The masthead is slightly covered by beyonce, this is because the magazine is well known to its readers, so the full title doesn't need to be exposed.
- The colour of the masthead is pink, this will appeal to the reader as its targeted audience is females
- Audience: The topics shown in the magazine tells us that the magazine is targeted at an older age group. It is aimed at women from the age group of 18-24 as the issues raised are of adult topics i.e Sex and relationships. They fall into the social class category of A, B, C as the price of the magazine is quite high and can only be afforded by this class, because of their occupation.
- Having Beyonce may appeal to people who don't normally read the magazine because they may be a fan of her and want to find out new and hot gossip about her. This will cause profits to increase and will cause shops to have a higher number of sales
- The use of the word 'sex' portrays Beyonce and women in general as sex objects. It represents women as inferior to men because of the clothing worn by Beyonce. Eventhough it is covered up, its still short..
- She is stereotypically represented as promiscious to a certain extent.
- We can tell this is a gossip/advice magazine as it is made clear from the issues and headlines raised.
- The use of the word 'shocking' may attract readers as the word shocking has a strong feel to it. It will make the readers more attracted to buy it as it gives the feeling of seriousness.
Heat:
- The use of casual clothing may appeal to the readers and may allow them to associate themselves to the celebrities on the cover
- It also makes it clear for us to see who the magazine is aimed at from the clothing and the issues talked about in the magazine
- The celebrities are represented as normal people, so the article written on them allows the readers to feel that its not just them who's going through this problem. It gives them that reassurance.
- The masthead is more exposed on this magazine as it is a new magazine and its not very familiar with the public. So by showing the masthead clearly allows the public to become more used to the magazine and in later issues they may cover it as the public become more familar.
- Audience: This magazine is aimed at females from the age group of 24-30 as the colours and issues contained in the magazine portray this. They fall into the class catergory of C1,C2, D, the lower working class. As mentioned before this is shown by the misen scene, the clothing of celebrities.
- It also shows that the readers of the magazine have a keen interest in soaps, as articles of Eastenders are included in the magazine
Theories/Theorists:
- Male Gaze: This is a term associated with Laura Mulvey, she suggests that the media portray women in a sexual way. She believes that this is done for the entertainment and satisfaction of the male.
